Simple Talk
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Services provided
UX, Project Management, Print design, Collaboration
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Tools
Figma, Adobe Illustrator, Photoshop
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Visit
About the project
Overhauling a high-traffic blogging platform, and creating a feature-rich sub-brand
Overview
Redgate were looking to enhance the Simple Talk platform as a driver of traffic and interest in their cross-database offering. The task was to create a more compelling user experience with new features, all supported with a consistent, modern, recognisable identity.
The Website
The website needed to be consistent the wider Redgate presence, whilst creating a space that reflected its editorial independence. We needed to ensure WCAG 2.1 compliance, with an overall goal to gather new sign-ups and encourage traffic to filter through to the wider Redgate website.
The Brand
As Redgate entrusted our team to make the most of an investment into the Simple Talk platform, I helped make decisions on new features that Simple Talk would promote, and lead their design. This included Podcast assets, a suite of Event branding, and more.
