Clear brands. Scalable platforms. Campaigns that connect.
With over 10 years across brand, UX, and campaign design, I help teams build structured, scalable systems for consistent, high-quality output.
I’m a Cambridge-based designer with over a decade of experience working alongside ambitious startups and scale-ups; agency side, in-house, and freelance.
I most recently spent three years within the Brand team at Redgate, a fast-growing SaaS firm, contributing to campaigns, print projects, and leading the redesign of a high-traffic blogging platform with thousands of daily sessions.
Previously, from 2017 to 2022, I founded and ran my own design agency; leading UX projects, shaping brand systems, and optimising performance, whilst working directly with founders and stakeholders to bring structure to complex ideas.
I deliver work that’s evidence based, user focussed, and built to grow.
Key software
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Figma
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Adobe Suite
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Claude
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WordPress
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Canva
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GA4
What I do:
UX & Digital Design
Designing and delivering websites and platforms from research and benchmarking through to launch and ongoing iteration, using performance data to drive measurable results.
Brand & Campaigns
Creating distinctive, multi-channel brands and campaigns from concept through to delivery, across digital, print and physical environments.
Systems & Delivery
Building design systems, templates and workflows from concept through to implementation, supporting consistent, high-quality output and scalable team delivery.
Portfolio highlights
Explore some of the projects which I’m most proud of. I can’t show everything here; for any industry-specific examples, please get in touch!
West London Chambers of Commerce
Long-term UX and web design partnership with a growing chamber.
Simple Talk
Reversing a platform’s readership decline through a complete UX overhaul.
Cavendish House
Bringing a brand new Redgate headquarters to life through design.
Brand building at Redgate
Building the systems and infrastructure behind a consistent scalable brand.
The Stove
Brand, website, and print for a new independent food business.
Richardson Tree Surgery
SEO and brand work that helped a local business thrive.
Why I do what I do. Design, the environment, and me.
Evidence-led
Good design starts with understanding. Across university, running my own studio, and working within a research-led brand team, I’ve learned that strong creative decisions come from data, benchmarking and a clear sense of what success looks like. Gut feel matters, but knowing why something works is what makes it last.
Sustainable
Sustainability is part of how I work, not an add-on. I follow low-carbon digital design principles, seek out ethical suppliers for print and physical work, and gravitate towards projects where values align. It’s not a selling point, it’s a standard we should all work toward.
Stylishly accessible
I bring a practical understanding of accessibility and design to WCAG 2.2 standards. As a wheelchair user, I know that good, inclusive design shouldn’t feel like a compromise; it should feel stylish, effective and intuitive for everyone.
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Tom Russell, Director of Brand and Communities, Redgate Software
“Daniel was a valued Digital Designer in our brand team for almost three years. During that time he led significant UX projects, including a complete overhaul of one of our flagship websites, with millions of viewers each year, contributed to our design systems used in our products and marketing material, and delivered across a wide range of disciplines including print, campaigns, and environmental design, spearheading the design for our new office. He brought both creative and strategic thinking to the role, and consistently delivered work the team was proud of.”
