I’m a Digital Experience and Brand Systems Designer
With over 10 years across UX and graphic design, I shape brands and platforms that feel cohesive, authentic, perform effectively, and grow over time, by combining strategic thinking with creative execution.
I’m a Cambridge-based designer with over a decade of experience working alongside ambitious startups and scale-ups, as well as within the brand team of a high-growth SaaS business.
From 2017 to 2022, I founded and ran my own design agency; leading UX projects, shaping brand systems, and optimising performance, whilst working directly with founders and stakeholders to bring structure to complex ideas.
More recently, I spent over three years within the Brand team of a fast-growing SAAS firm, contributing to campaigns, print projects, and leading the redesign of a high-traffic blogging platform with thousands of daily sessions.
Across both agency and in-house environments, I focus on building digital experiences that are thoughtful, accessible, and designed to evolve over time.
Key software
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Figma
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WordPress
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Photoshop
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Illustrator
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Trello
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Canva
What I do:
UX Design
Creating considered, user focussed, & responsive designs for screen. I follow UX/UI principles and a proven, evidence-based process that sets businesses apart and targets sustained conversions.
Graphic and Brand
Crafting high quality and consistent designs and branding, from concept to launch. This covers colours, typography, logos, and their implementation alongside a cohesive set of print and digital guidelines.
Production
Project managing projects on behalf of clients; ensuring that goals and timelines are met, and stakeholders are effectively cared for. This is pperhaps the most important aspect of day-to-day business.
Portfolio highlights
Explore some of the projects which I’m most proud of. I can’t show everything here; for any industry-specific examples, please get in touch!
Bourn Council
Design. Development. Ongoing Management. WCAG 2.1 Consultancy.
West London Chambers of Commerce
Ideation. Wireframing. UX & Design. Ongoing Consultancy
Simple Talk
UX, Project Management, Print design, Collaboration
Redgate
Digital Designer
The Digital Wardrobe
Mobile design. UX. UI. Discovery. Ideation. Prototyping.
Richardson Tree Surgery
Ideation. UX & Design. SEO. Logo. Print Design. Ongoing Consultancy.
I’m passionate about unique, sustainable, and accessible creations
My design principles
Researched & Considered
Through study of best practices at university, founding my own studio, and working within a research-first Brand team, I’m aware of how vital the processes of research, analysis, and study are, both as a part of the creative process, and for setting targets for success. This is the best way to find a unique angle for success.
Sustainable
Ensuring that websites meet their social, environmental, and financial potential. I do this by maximising the ROI for clients, following principles of low-carbon digital design, and actively seeking clients and projects that have similar priorities.
Stylishly accessible
As a wheelchair user myself, i’m keen to ensure any website is stylish, as well as accessible. I do this by studying WCAG 2.2 guidelines, carefully considering UX, and advocating for inclusivity through the design process.
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