In 2017, I co-founded and ran my own design agency, delivering UX, brand, and digital work for startups and growing businesses. Over seven years, we delivered more than 70 projects, often personally managing 30+ concurrent accounts, working directly with founders and marketing leads. The work ranged from UX architecture to brand systems, long-form digital reports, and campaign assets.

More recently, I spent over three years in the Brand team of a high-growth international software company, on a fixed-term contract. I joined as a Digital Designer, working across web, print, campaign assets, events, and broader brand initiatives. Over time, my focus shifted increasingly toward UX-led work and platform improvement.

During that period, I led the redesign of a content platform that had experienced year-on-year decline. The work began with UX research; reviewing analytics, mapping user journeys, identifying friction points, and running structured content audits, before moving into information architecture, template refinement, accessibility improvements, and close collaboration with marketing and development teams. Within two months, traffic stabilised, and the site went on to achieve consistent 1–5% monthly growth across a platform serving thousands of daily users.

Across both agency and in-house roles, I’ve focused on clarity, structure, and performance. I’m comfortable shaping briefs, collaborating with developers and PMMs, and taking ownership of platforms over time rather than just delivering assets at launch.