Freelance Designer in Cambridge
A decade of design across agency, studio, and in-house.
I’m a brand and digital designer with over ten years of experience across freelance, studio, and in-house work. I have a proven track record of delivering successful creative at all scales; from independent business launches to enterprise-scale platforms serving millions of users.
I co-founded and directed Hay & Rice from 2017 to 2022, operating as senior designer and lead creative. During that time, we delivered more than 70 projects across brand identity, web design, UX, print, and ongoing consultancy. Since then I’ve worked in-house at Redgate Software, a Cambridge-based SaaS company, as a Digital Designer within the brand team, covering brand systems, UX platforms, campaigns, employer branding, and environmental design across nearly three years.
I’m currently taking on new projects and open to the right permanent opportunity. If you have something in mind, I’m happy to have a conversation.
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Web & UX Design
Platforms designed around user need, and purpose. I’ve led UX-led projects from discovery through to launch and ongoing iteration, including a full overhaul of a publishing platform reaching millions of annual readers, and a four-year web design partnership with one of the UK’s largest chambers of commerce. From research and benchmarking to information architecture, interface design, and performance optimisation.
Graphic and Brand Design
Brand identity, campaigns, and marketing assets built to hold together across channels and contexts. Over ten years and 100+ projects across freelance and in-house work, including three and a half years building and maintaining the brand infrastructure for a global SaaS company. From initial identity and guidelines through to event campaigns, print, and employer branding.
Design Systems
The infrastructure that makes design consistent and scalable. Component libraries, Figma design systems, templates, and the processes that remove bottlenecks and facilitate both delivery and growth. I’ve co-authored enterprise-level systems used across multiple sub-brands and international teams, including a full UX framework, brand guidelines, and templating systems.
Explore my projects
A selection of projects across web design, brand and campaigns, and design systems.
Flyway With Us
A themed product campaign spanning international events and creative activations.
Cavendish House
Bringing a brand new Redgate headquarters to life through design.
Richardson Tree Surgery
SEO and brand work that helped a local business thrive.
Simple Talk
Reversing a platform’s readership decline through a complete UX overhaul.
Explore projects by skill area
UX and Digital Design
Designing and delivering websites and platforms from research and benchmarking through to launch and ongoing iteration, using performance data to drive measurable results.
Brand and Campaigns
Creating distinctive, multi-channel brands and campaigns from concept through to delivery, across digital, print and physical environments.
Design Systems
Building design systems, templates and workflows from concept through to implementation, supporting consistent, high-quality output and scalable team delivery.
Feedback from clients & colleagues
Feedback from clients & colleagues
Dave Convery, Redgate Software
“Dan throws himself into every part of design. When we worked together, he tackled everything from designing our office and building eye‑catching event booths to doing great work as a web and UX designer. Whatever the task, he brought real professionalism and a strong eye for detail.”
Edward Richardson, Richardson Tree Surgery
“Dan is highly talented, professional, and honest. He delivers what’s promised, promptly and efficiently. His advice over the years has been invaluable to our business and he offers it in a simple and succinct way, without using jargon.”
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Let’s get started
I work comfortably across permanent hybrid roles, contract engagements, and retained freelance collaborations.
I’m used to shaping briefs, working closely with developers and marketing teams, and taking ownership of platforms beyond launch. If you’re refining something already in motion, or building something new, I’m happy to start with a conversation.
