UX Design in Cambridge
I bring 10 years of experience creating websites and digital platforms for businesses and organisations that want more from their presence. From shaping briefs, research, and UX benchmarking through to launch and ongoing iteration, I create effective platforms built to scale.
Hi, I’m Daniel,
I’m a UX and digital designer based in Cambridge with over ten years of experience. I’ve delivered projects ranging from UX platform redesigns and design systems through to standalone campaigns, fully creative-lead concepts, new business launches and high-traffic publishing platforms, managing 30+ concurrent accounts and leading work that reaches millions of users each year.
I work across the full lifecycle of a web project, from initial benchmarking and UX research, through to build, launch, and ongoing iteration, often working closely alongside developers.
My experience spans independent business launches through to enterprise-scale platforms, providing a practical understanding of design at every scale.
My approach
Every web project I take on starts in the same place: gaining understanding.
That means getting into the data, talking to users and admins, auditing what exists, and seeking clarity on business needs, before anything gets designed.
From there the work is about translating understanding into performant design; clear information architecture, considered UX, and design that serves the user journey without losing the brand. I typically work in Figma, using component-based systems, and stay close to developers throughout. I’m equally comfortable building from scratch as overhauling what’s already there.
Experience across Hay & Rice, a Cambridge design agency, and Redgate, a Cambridge-based SaaS company, has meant working at every scale — from new business launches through to enterprise-level UX frameworks and Figma design systems, creating 1:1 pipelines between design and development.
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Selected Projects
Simple Talk
Redgate’s developer publishing platform, reaching millions of annual views. The brief was to reverse a measurable readership decline — approximately 15% year-on-year — without disrupting an active editorial operation. The redesign combined a full UX audit using Google Analytics and Hotjar, new information architecture, a rebuilt component library, and improved performance and accessibility across the platform. It also produced a new design language subset and Figma mode that sat within the broader Redgate brand while giving Simple Talk its own identity.
The result was consistent monthly readership growth of 1–5% over the following six months, improved engagement time, and a significantly improved Lighthouse performance score post-launch.
West London Chambers of Commerce
One of the UK’s largest and fastest-growing chambers of commerce, absorbing neighbouring chambers due to their success. I’ve been working with the CEO since the chamber’s inception — over four years of ongoing UX consultancy, ideation, wireframing, and design.
The primary UX goal was to promote membership and its features. A key consideration throughout was accessibility: many members aren’t digitally confident, so the site needed meaningful UX care and full WCAG 2.1 compliance — not as a checkbox, but as a genuine design constraint that shaped decisions.
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Honeycomb UX Framework
Collaboration on Redgate’s UX framework project, built to unify the design and development pipeline across their entire web presence. The brief was to replace a fragmented, inconsistently documented system with a single scalable framework — one that could serve multiple sub-brands and form the foundation for every future web project the company would undertake.
The work combined a thorough audit of the existing estate, a considered Figma system built on Untitled UI and extensively personalised to Redgate’s brand, and a Storybook pipeline creating a 1:1 likeness between design and production. Variable architecture covered three sub-brands, multiple colour modes, light and dark variants, and full WCAG 2.1 compliance throughout.
The Digital Wardrobe
A discovery and prototyping project: designing the UX for a mobile wardrobe management tool for a personal styling client. The work covered ideation, mobile-first UX, and a working prototype — with the core challenge being a data-heavy process (adding garments, entering metrics, uploading photos) that needed to feel intuitive for a non-technical audience.
The proposal centred on a mobile-first, all-in-one platform — removing awkward file transfers, simplifying data entry, and reducing admin overhead for the client. Sometimes the most useful design work happens before a line of production code is written.
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“Dan throws himself into every part of design. When we worked together, he tackled everything from designing our office and building eye‑catching event booths to doing great work as a web and UX designer. Whatever the task, he brought real professionalism and a strong eye for detail.”
Dave Convery, Web Team Lead, Redgate Software
“I’ve worked with Daniel on many projects over the last few years, usually as a Developer. He consistently provides consistent and thought-through designs, and seeks feedback from developers during the design process to ensure his proposals are feasible.”
Alex Hay, Co-founder & Lead Developer, Hay & Rice/Haymade
